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Bikinis, Drunken AI & Fridges. Why Language will be the Do-Or-Die for Embedded.
This irreverent keynote challenges a core assumption: that better Software delivers competitive advantage. Prompt-based AI coding is rapidly commoditising software—making it faster, cheaper, and far less defensible.
For insurers, this transforms the economics of opportunity. Products and partnerships once rejected due to cost, timelines, or uncertainty can now be tested, launched, and iterated at speed.
Competitive edge shifts away from systems and towards data, distribution, underwriting discipline, and the ability to execute quickly within regulatory constraints.
Using EIP’s “venture tech” model and “voice-led AI claims agent” as a live example, this keynote lands a clear message:
The companies who win will be the ones who can finally say “yes” to opportunities others still can’t.
