Join the Challenge: AI Liability: Insuring Intelligence at Scale 

We’re calling on bold, future-focused startups to help reshape the role of insurance in a rapidly changing world. This challenge invites startups to develop solutions that can systematically identify, monitor, govern, and manage AI-driven risks across both regulated and unregulated environments. The focus is on enabling organisations to operationalise trust, ensure compliance, and mitigate exposure as AI systems scale. 

Apply now and showcase how your solution can redefine the future of insurance. 

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Challenge Lab


 

Watch the ITC London 2026 Challenge Lab highlights to hear Danilo Raponi, Group Head of Innovation at Generali GC&C, discuss the challenge lab takeaways, share insights on future insurtech trends, and see who won the ITC London 2026: Challenge Lab.

 

Join the Challenge: AI Liability: Insuring Intelligence at Scale 

As artificial intelligence becomes deeply embedded in core business functions, spanning decision-making, pricing, operations, customer engagement and automation, accountability is shifting from human actors to algorithmic systems. This transition introduces a new class of liability risks that are complex, opaque, and difficult to quantify.  

Applicants should aim to: 

  • Pinpoint where AI liability is actively emerging across industries and use cases  

  • Surface and evaluate practical, deployable solutions from frontier innovators  

  • Anticipate and address the regulatory, legal, and operational implications of AI adoption before they materialise 

 

APPLY NOW (opens in a new tab)

 

How it works

What is the Challenge Lab?

Startups are invited to enter the Challenge Lab to reshape the role of insurance  in a rapidly changing world. The top five entries will pitch live on stage at ITC Europe before industry leaders and innovators. Generali will crown the winner, unlocking major visibility, industry recognition, and a powerful opportunity to drive real-world impact. 

Selecting the top 5

The top five finalists are selected based on their applications. The ITC team, together with Generali, will review submissions and choose the startups that best demonstrate innovation, impact, and alignment with the sustainability challenge, earning the chance to pitch live at ITC Europe. 

What’s at stake?

The winning startup will receive a trophy on stage, gain industry recognition and PR, and earn a free speaking slot at ITC Europe 2027, offering unmatched visibility and the opportunity to showcase their solution to a global audience. 

 Timeline

  • 20 April – Applications Open 

  • 5 May – Applications Close 

  • 11 May – Finalists are announced 

  • 28 May – Finalists pitch on stage at ITC Europe  

  • 28 May – Winner announced